Design Canberra Festival BMW X5 Design collaboration – BMW/UC/RoJo/Design Canberra – Design Canberra Festival

Last year's winner, Zach Altose. Photo: Steven Lloyd
Last year’s winner, Zach Altose. Photo: Steven Lloyd
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BMW X5 Design collaboration – BMW/UC/RoJo/Design Canberra

As a collaboration between University of Canberra, DESIGN Canberra, RoJo Customs and Rolfe Classic BMW, this year’s University of Canberra design students are developing a wrap for the New BMW X5, which launches officially in Australia on November 19.

Whether it is embracing BMW’s German heritage or illustrating movement in their designs, the UC Identity Systems design students recently presented their ideas during an interim critique session with Rohan Thomas from ROJO Designs, and received valuable feedback to take them to the next stage.

Once they have submitted their designs for assessment on November 1, a winner will be selected and the New BMW X5 will be wrapped by local signage company ROJO Customs, in preparation for the launch activities later this year.

Last year, Zach Altose won the student competition and had the BMW X3 wrapped in his design, which was inspired by patterns at the National Gallery of Australia. Zach found inspiration in a triangular grid pattern which had seen on the ceiling of the National Gallery and with this grid, he incorporated the concepts of movement, creation, and structure into his design. Zach’s design was exhibited at the BMW showroom in Phillip as part of last year’s DESIGN Canberra.

The project also captured the attention of BMW Exterior Designer Calvin Luk who travelled to Canberra to meet the students face to face. Having grown up in Western Sydney, Calvin is now based in Munich and was able to share his insight into automotive design.

The winner and three runners up will have their designs exhibited at the Rolfe Classic BMW showroom on Saturday, November 10 as part of this year’s DESIGN Canberra event, Rolfe Classic BMW Open Day.