Thrive: Grow Your Audience – Design Canberra Festival

Past event Online event

Thrive: Grow Your Audience

Professional development workshop with Michael Oefi

You will learn how to apply your branding and how to nurture and grow your audience by creating consistent digital and social media content. Specifically:

• How to develop a sales funnel

• Ideas on what to post and share

• How often should you post

• How to incentivise people to join your email list

• How to measure the success of your content, through open rates, click-through rates, sales, views.

• How to network and build a community with other artists

About Michael: Michael is a digital marketing expert, content creator, and business junkie featured in Canberra Weekly, City News, and Her Canberra. As an entrepreneur, he’s operated and grown online stores, media companies, and client services.

Together with his wife, Maša, they run a food and lifestyle website, The Minimalist Vegan, where they reach over 130,000 people from around the world every month. Michael believes there’s no better time to be an artist as the internet has removed conventional gatekeepers so you can reach your audience directly.

When he’s not working, Michael loves going for brisk walks in nature with his dog, Chewy (currently in Tasmania), watching anime, and playing tennis (poorly) against his wife.

Thrive: Grow Your Audience
Wed 17 Nov 2021
Past event
Folding Indigo, Keiko Amenomori-Schmeisser. Photo: 5 Foot Photograpy

DESIGN Canberra acknowledges the Ngunnawal people as the traditional custodians of the ACT and surrounding areas. We honour and respect their ongoing cultural and spiritual connections to this country and the contribution they make to the life of this city and this region. We aim to respect cultural heritage, customs and beliefs of all Indigenous people.