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Bernard Salt AM

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business.

Prior to that Bernard founded KPMG Demographics.

He writes two weekly columns for The Australian newspaper and is an adjunct professor at Curtin University Business School.

Bernard is one of the most in-demand speakers on the Australian corporate speaking circuit.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.

He is perhaps best known for popularising the phrase “smashed avocado” globally.

Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Bernard Salt AM